Identity design

Included: trade show booth display, shop signage, sandwich board, promotional card, social media strategy, online brochure, merchandise, promotional video and logo animation

Magis Custom Cars required a full identity including an e–brochure, merchandise, and promotional card. The identity’s design is monochromatic and photography–focused, accented with typography creating an editorial narrative. A cologne line of signature scents was developed to provide customers with a full experience activating their sense of smell to a memory. The full line features scents like Fire, New Leather, Crisp Morning, and Evergreen. The implementation of scent into the brand’s offerings opens further opportunities for empathetic responses from their customers, as well.